Pixel Strategy

Customer Retargeting

Customers often don’t convert to purchases on their first visit to a website. Pixel allows us to retarget those lost sales and keep your product at attention so they keep coming back. Retargeting customers with items sitting in their online cart is one of the powerful ways to follow up with interested customers.

Lookalike audiences

We can take a sample of your existing customers, accounting for their locations, interests, hobbies, income, and other demographics, an extrapolate that data to match it with thousands of Facebook users just like them who are also likely to use and enjoy your product or service. Lookalike audiences are one of the most powerful features of advertising through Facebook and should never be skipped over!

Site analytics

Pixel is installed into your website code and can provide advanced analytics to tell us who is visiting your website, what they are doing, and what converts visitors into sales.

Brand Ecosystem

All in all, Pixel allows you to create an ecosystem for your customers to remain engaged with your brand where they may otherwise lose interest.

Pixel website Implementation

A poorly configured and utilized Pixel will inevitably lead to poor results or wasted ad-spend. We triple check our setup and constantly improve our Event Triggers to make sure we capture the most important conversion data your website has to offer you.